Understand what is happening
A broader diagnostic examines connected questions. Revenue Intelligence addresses a recurring need for reconciliation and analysis.
Services & pricing
Choose the work that helps you make the next decision.
Plain Progress helps home-service businesses understand performance and put relevant brand, website, marketing, and conversion changes into practice. Compare the work, typical investment, and what each engagement requires.
Prices are estimated ranges and durations are typical or recommended. A signed scope controls the final terms.
How engagements work
A starting point, not a compulsory sequence.
Get help making an improvement
A Foundation, defined implementation relationship, or launch can begin from an established need. Existing sound analysis can inform the scope.
- 01
Audit
Understand what needs attention.
- 02
Implement
Put the agreed changes into practice.
- 03
Results
Review what changed and what remains uncertain.
A useful answer can stand on its own. Your team can use it, request separately scoped support, or decide that no further work is justified.
01
Revenue and Brand Diagnostic
Identify the highest-value constraint before committing more budget, staff, or time.
- Estimated project-fee range
- $7,500–$12,500
- Typical duration
- 3–4 weeks
Core work
- Leadership interviews and decision context.
- Revenue and job-performance review.
- Marketing source, call, and conversion analysis.
- Market, competitor, and brand-position assessment.
- Capacity and fulfillment assessment.
What you leave with
Brand-to-Revenue Scorecard and source-to-revenue baseline
A documented starting point for comparing how inquiries connect to completed work, with definitions and limits visible.
Primary constraint diagnosis with supporting evidence
The conclusion, its basis, alternatives that matter, and where the evidence remains incomplete.
90-day priorities and 12-month roadmap
Priorities your team can evaluate and act on. These are planning horizons, not included implementation periods.
What is separate
Implementation, major data preparation, and additional production must be named in a separate or expressly expanded scope.
What we need from you
Leadership context, relevant marketing and job records, and confirmation of the definitions used. Access and preparation are agreed for the question.
02
Brand and Growth Foundation
Define the foundation for the improvement, and make the production scope explicit.
- Estimated project-fee range
- $20,000–$45,000
- Typical duration
- 6–10 weeks
Core foundation
- Market positioning and messaging architecture.
- Brand refinement and offer architecture.
- Website and conversion planning.
- Core page strategy and tracking plan.
- Review, referral, and campaign creative systems.
- Implementation roadmap with owners and decision gates.
What is separate
Optional work is estimated separately unless named in the signed scope.
What we need from you
Existing research, briefs, brand and website assets, relevant system context, and a named approval owner. Sound analysis already completed can inform the work.
03
Growth Partnership
Ongoing work, reviewed against the business.
- Estimated monthly service-fee range
- $8,500–$20,000+
- Typical duration
- Recommended initial period: six months
The recurring work
- Prioritized 90-day growth cycle and decision log.
- Demand generation and service-line allocation.
- Conversion-path, call, and follow-up improvement.
- Brand, creative, and market-position stewardship.
- Source-to-booked, sold, completed, and gross-profit reporting.
- Monthly executive review with decisions, owners, and next actions.
One operating cycle
- 01
Review the evidence
Connect marketing activity to booked, sold, and completed work.
- 02
Choose the priority
Agree on the decision and the work that matters now.
- 03
Do the scoped work
Carry out the active workstreams and document ownership.
- 04
Measure the result
Review what changed, what did not, and what comes next.
Core Market
$8,500–$10,000 / month
One market with focused service lines and channels.
Growth Market
$11,000–$15,000 / month
Multiple services, markets, stakeholders, or active experiments.
Market Leader
$15,000–$20,000+ / month
Multi-location work, expansion, acquisition integration, or executive-level needs.
What is separate
The signed scope defines active markets, channels, service lines, meeting cadence, and production capacity.
What we need from you
A client decision owner, access to agreed records, operating context, and approvals. Pricing, staffing, scheduling, and technician operating decisions remain with the client.
Specialized engagements
When the question is narrower or the launch is defined.
04
Revenue Intelligence
Recurring reconciliation and management decision support.
$2,500–$6,000
Setup is scoped and priced separately before recurring work begins.
- Attribution and reporting definitions.
- Call-source reconciliation.
- Capacity reporting.
- Revenue-quality analysis.
What is separate
Setup and recurring work are separate. This is analysis and decision support, not recurring implementation across multiple workstreams.
What we need from you
Agreed source records, definitions, access, and a decision owner. A one-time discrepancy does not automatically justify recurring work.
05
New Market or Service-Line Launch
A defined commercial question, launch responsibility, and documented handoff.
For a new branch, service area, acquisition, sewer or repipe division, water-quality offer, commercial expansion, maintenance program, or another high-value launch.
$20,000–$50,000
What is separate
Media and production are separate unless included in the approved requirements.
What we need from you
The launch question, markets or services in scope, existing plans and assets, operating capacity, and an approval owner.
Complete cost and requirements
See the whole commitment.
What shapes the range
Market count, service lines, data condition, stakeholder complexity, research requirements, creative production, and implementation needs.
What is normally separate
Media spend, software, print, postage, travel, photography, video, and major development are quoted separately unless specifically included.
What the signed scope records
Scope, timeline, inputs, owners, assumptions, exclusions, payment schedule, and decision meeting. The signed scope controls.
Data and preparation
Imperfect records do not automatically rule out useful work. We need to establish what the available information can support and whether preparation requires a separate scope.
- Initial inquiry
- The question, business context, and any already-defined work. No password or detailed customer-record upload is needed to make the initial inquiry.
- Before an engagement is agreed
- Check relevant records, access feasibility, definitions, decision ownership, and the extent of preparation through an approved process.
- During delivery
- Use the agreed access for the scoped work; check missing records, duplicates, timing, and limits; document material changes needed.
Who contributes what
- Plain Progress
- Agreed analysis, explanation, scoped implementation where included, and documented recommendations and review.
- Client
- Business context, authorized access, confirmation of source and financial definitions, approvals, and accountability for operating decisions.
- Existing provider or specialist, when involved
- Named workstream, permissions, implementation contribution, review, and handoff.
Commercial FAQ
Useful answers before you inquire.
Do we have to begin with a diagnostic?
Most new relationships begin with the Revenue and Brand Diagnostic so both teams can agree on the constraint, baseline, and priorities. A different starting point may be used when recent equivalent work is complete and verifiable.
Do you guarantee leads, rankings, or revenue?
No. Plain Progress defines objectives, dependencies, measurement, and decision rules, but it does not guarantee outcomes controlled by markets, platforms, operations, pricing, sales, or customer behavior.
Is advertising spend included?
Media spend and other pass-through costs are separate unless a signed scope expressly states otherwise. When practical, clients pay platforms directly.
Who owns the accounts and data?
The client retains ownership of advertising, analytics, CRM, website, and other core business accounts. Access and responsibilities are documented.
Can you work with our internal team?
Yes. The scope names the client owners, Plain Progress owners, decision rights, meeting cadence, and handoff requirements.
Can you work with or replace existing agencies?
Yes, when the operating model, access, roles, and transition plan are clear. The diagnostic identifies overlap, gaps, and ownership.
Do you build websites?
Website strategy, conversion design, copy, and development may be included in a Foundation or launch scope. Major development is priced according to the approved requirements.
Do you work outside home services?
Plain Progress is designed for plumbing, HVAC, electrical, roofing, and adjacent home-service operators. Other work is considered only when the operating context is a strong match.
What size company is the best fit?
The strongest fit is an established company with measurable revenue, leadership access, usable information, and the capacity or willingness to act on the findings. Requirements are assessed against the particular engagement, not a universal revenue or team-size threshold.
How long does an engagement last?
The Diagnostic usually runs 3–4 weeks and the Foundation 6–10 weeks. The Growth Partnership’s recommended initial period is six months. The signed scope controls; review terms before agreeing to work.
Next step
Tell us what you need to decide.
Share the question you are trying to answer or the work you already need help carrying out. We will review which starting point makes sense.