Plain ProgressPlain Progress / Insights
Research and practical analysis for understanding what drives performance in service businesses.
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operating guide
What home-service businesses should show customers.
Before changing how you price the work, examine how you explain it. A fixed total and an understandable scope can belong in the same estimate.
operating guide
What the customer decided and what the business actually lost
An unsold estimate is a record of an unfinished commercial process. I look at how to understand the customer’s decision, follow the work through its economics, and test whether follow-up earns its cost.
HOME SERVICE ECONOMICS · INDUSTRY PERSPECTIVE
The Industry Just Hasn't Learned to Run It That Way.
Home-service businesses should manage the connection between acquiring customers and serving them profitably, using evidence to choose a change and check whether it helped.
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